In
terms of production and distribution there has never been a more
interesting time in the global film industry. Technology has
slashed the costs of filming and editing and
high-speed internet access means all content creators worldwide
have access to unprecedented potential audience numbers. While
this could be seen as a threat to those accustomed to having
a captive audience, it presents an incredible opportunity to
those who understand what makes higher quality content float
to the top. |
With
a background in script development, production and film sales
our feature film team members are well placed to step confidently
into the new arena of online marketing and distribution, while
simultaneously maintaining access to and relationships with
existing global film sales and distribution networks. This
way we can explore the online realm without risking being ignored
by an indifferent online community and by working with corporate
partners on secondary advertising and promotions we can create
the centrepiece of some extremely successful campaigns.
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Creating
stories that have word of mouth marketing built-in has increasingly
become a forgotten skill, but one which will have to
return to writers and producers in the online future as so
much competing content becomes available to potential audiences.
XTVN will create a new crop of low-budget comedies and thrillers
to test the water, and in reaching out to our core audiences
we will attract the key demographics most wanted by advertisers.
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